Business networking in person can be a nerve-wracking experience, especially if you tend to shy away from public speaking or group gatherings. However, it is a necessary part of growing your business, so try these four tips next time you attend a business networking event.

Be Prepared

Prepare an elevator pitch before you attend the business networking party. An elevator pitch is basically a 30-second mini-commercial that describes your business. If you prepare one ahead of time, you will avoid stuttering or stammering when it is time to do it for real.

Avoid Alcohol

Some business networking events have wine, beer, and other alcoholic beverages available. Try to avoid drinking alcohol during one of these events. Even if you only have one drink, it can cause an odor on you that may make people think you had several drinks. It can also impair your judgment and ruin your chances of making meaningful contacts.

Bring Business Cards

You do not want to write your phone number down on the back of an event program, so make sure you have your business cards available. One trick to try is to have the link to your professional networking profile printed on the back of your card. If you have a profile at a site like Schmoozii or LinkedIn, have the link included on your card so people have one more way to get in touch with you.

Follow Up

Collecting business cards does not help you if you never follow up on them. Take the time to call or send a letter to every person you met during the business networking event. Do not hit them with a heavy sales pitch. Simply let them know it was nice to meet them and that you are available for future projects.

Follow these steps and business networking will be fun and effective.