If you want to grow your circle of business clients then networking is a must no matter what. The problem is many of us are too busy and can't find the time to make all the new connections and follow up the leads necessary.
Also, not everyone has that outgoing character needed. Some people network without even trying, but for others making small talk is much harder.
The internet is the best way for you to network now days, especially for those who are shy. Facebook alone is a brilliant space for meeting and connecting. You can join interest groups related to your business and discover lots of other people who you could work with or for, easily.
Not only that, but there are lots of usergroup email list, that if you join you can be sent news and updates in your area. This means you can use the internet to network face to face in your neighborhood.
If you go to an event, don't forget to take business cards. Give them to as many people as possible.
Also critical to successful networking is attitude. You can't be too bossy, but make sure everyone notices you. Be warm and open.
It doesn't matter if all anyone remembers was that you were the person with the great smile who gave out their card, you never know what doors that could open. It could take a long time, but it was worth it.
Networking is one of the best methods of growing your business in the modern era. It doesn't matter if you meet new clients or get more contacts, there is no end to the potential of networking if you make the most of it.