Business networking is not an exact science. You can maximize the benefits of networking and avert potential problems by applying a few key principles, but the most important rule for networking is to be yourself. Others will respond much more positively to your authentic demeanor than to a stiff business persona; after all, network is about building the trust that forms the basis for lasting and beneficial relationships. Some things to remember when networking are:
What Not to Do: Major Networking Mistakes
• Don't ignore referrals: Follow-up with networking contacts as quickly as possible; any delay conveys indecisiveness and disinterest.
• Don't push your product or service: Networking and direct selling are two very different things.
• Don't abuse the relationship: Be upfront and honest in your business relationships. Your firm's reputation is on the line.
• Don't rely exclusively on the Internet: Follow-up online contacts with more traditional face-to-face meetings.
• Don't let shyness hold you back: With practice, even introverted individuals can network confidently. A world of opportunity is waiting for you!
What To Do: Simple Strategies For Networking Success
• Know yourself, what benefits you offer, and what you want. Prepare a "pitch" that concisely explains what your business does and be able to explain the potential benefits of your products/services. Also be able to articulate what you are looking for.
• Be presentable: Your appearance and demeanor represent your firm.
• Be prepared to exchange business cards: Always keep your card on hand. After exchanging cards, it is also helpful to write a description of the other individual and their position on the back of their card.
• Branch out: Get to know as many members of your networking circle as possible.
This list is by no means exhaustive; as you interact with other business professionals, you will develop social strategies that work for you.
Networking is very important independent professionals and contract consultants. CIPCC is a network comprising of independent professionals who have joined together into a cohesive unit to strengthen each other and the community in which they work and live. CIPCC was created to specifically connect businesses, government agencies and organizations with independent consultants and professionals. For more information about CIPCC, please contact a CIPCC representative at
Klaing@writebusinesssolution.com.
