Networking in person is something that many home-based and virtual business owners struggle with. I know that I could even be accused of hiding behind my keyboard at times.
It's true, I don't do a lot of face-to-face networking. I've discovered that my ideal client doesn't live in my area, and they often don't attend these events either. They're in their home offices, working virtually like me. I've actually found my best clients through social media like Twitter, Facebook, and my blog.
But, once in a while, I do get an urge to connect with my colleagues face to face. And I've discovered that it's not as scary as it sounds! Here are some tips you can use to make your in-person networking painless too.
Don't talk about your business. Instead, ask the other person about theirs.
In networking situations, we're often tempted to tell other people everything we can about our business. It's like we have this idea that if they know all about what we do, they'll recognize how much they need us.
It's a far better approach to learn about the other person's business before telling them about theirs. Ask them about what they do. Then when they answer, ask even more questions. Don't talk about yours until you're asked. At that point, you'll be able to give the person you're networking with information that's of interest to them, and they will be ready to hear it.
Keep your business cards in your pocket... or your purse.
At most networking events, you'll stand up, give a blurb about your business (aka your 30-second intro or elevator speech) then pass out your business cards. But how many of those people do you think will actually keep your business card and contact you?
We do business with people we know, like and trust. A 30-second blurb isn't enough to gain anyone's trust. Instead of passing out your card, wait until you're asked for it. Then you know that person trusts you enough to consider doing business with you. And you can be sure your business card won't be thrown in the trash.
True networking never looks like networking.
If you're networking correctly, you're getting to know the people you're networking with, and letting them get to know you. There's nothing scary about it! Instead of looking like someone who's pushing your business, you'll look like a person who's connecting with other people in a very real way.