Networking - Traditional face to face business networking is a very effective way for small businesses to find new contacts and leads. Unfortunately, it's also rather easy to get wrong. Here are a few of the most common mistakes, and how to avoid making them.

Mistake #1 - Breaking into conversations

Take a look at the body language of people who are already in conversation. If they are standing facing each other, they probably prefer not to be disturbed just now. Better to look for someone who's on their own and introduce yourself, or approach a more 'open' looking group of 3 or more.

Mistake #2 - Not paying full attention to the person you're with

When you're speaking to anyone at a networking event, be totally focussed on that person. It's so rude to gaze over their shoulder around the room to see who else might be useful to speak to - and they will notice and remember.

Mistake #3 - Not collecting other people's business cards

This is so much more important than passing out your own cards. Always carry a small notebook and pen so you can write down their contact details if they don't have a card.

Mistake #4 - Talking too much about yourself or your business

When you're networking, it's much more powerful to ask questions of the other person. Let's face it everyone loves talking about themselves so let them be the ones who do most of the talking.

Mistake #5 - Sticking with people you already know

You go to these events, investing your precious time and money to meet NEW people! By all means say hello to people you know but don't get trapped into lengthy conversations with them. Arrange to catch up over coffee or on the phone.