Who said let them eat cake? Leave your customer service to chance and you will lost all of your customer. I truly believe in organizations going the extra mile when it comes to treating your customers with the utmost of respect.

Sure there will be customers who do not deserve the best at times, however everyone is human and so are customers. How can you ensure your organization and staff understand the key ingredient for your company and or business?

At your staff meeting, ensure you stress the importance of retaining customers. The cost per client is high when it comes to getting new customers, thus if you make sure you take care of the clients you have with respect, they will generate new customers for you, albeit at a lower cost per acquisition.

For example, have you ever been to a post office and there is only one person at the four person counter? Sadly I experience the lack of customer focus on a consistent basis and it all leads back to the postmaster for the post office I visit for service.

To add insult to injury, the lone postal worker at the counter will encourage you to contact the postmaster for his office, this is a clear sign that leadership is not up to the challenge of influencing their staff. In the end, the customer suffers and the post office continues to lost a ton of money as a result of poor customer service.

Here is another example of poor customer service, this happened to me and my family. We went to a restaurant and was seated in no time flat. There was only one probably with being seated fast, the waiter took 30 minutes to return to ask for our dining order.

All the while my six year old and four year old became restless and my wife was not happy. I asked to speak with the manager, to make up for poor customer service, he provided our lunch on the house because he recognized his waiter did a poor job of customer service.

Do you think I took my family to that restaurant again? The answer is absolutely not and to add insult to injury, it was my favorite restaurant. Oh well, there are other restaurants and I will find another favorite for sure.

The lifeblood of any company is good customer service, do not allow your staff to short circuit your cash flow. Customer retention is critical to your longevity, make your points with your staff and follow up for cash sake.