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Know What To Give Your Customers
By Kamyar Shah

Do your employees have excellent real estate property management knowledge ? Do they know what will fit into a 5x10 self storage unit or a three bedroom apartment? Do they have advice they can give a customer as to the best way to store their items so it will fit comfortably into the unit or moving advice? Can they give a good visual as to the size of the unit or apartment and what will fit into it, over the telephone or via email? Excellent real estate property management knowledge is essential, first and foremost. If the employee blows this, then a customer is not going to pay attention to anything else they have to say.

Can they give excellent directions to the facility, rental property or home for sale? Can they give well known landmarks to the locals, while at the same time give detailed and easy to follow directions to out-of-towners, or someone new to the area? If there is several self storage or rental communities in the area, can they make it easy for the customer to know which location is theirs? For example, tell a caller that it is the first driveway past the stoplight, or the building with the red roof. Telling a potential customer that you are the facility or property located next to ABC self storage is not a good idea. Instead mention crossroads or other popular travel paths. If you have a large mall or industrial park nearby people might be able to associate that location as nearby your site or property.

Are your access hours occasionally flexible for special customers? Construction workers, salespeople, doctors and landscapers can be great customers, but they may need odd access hours to accommodate their working schedules. Offering to stay a little later to accommodate these customers will show in their appreciation and their loyalty to your business. Some self storage sites will allow certain customers with pre-approval to have 24 hour access to the site. These customers have been cleared with the owners and extra information is usually on file if needed. Also, by charging an extra fee for extended gate hours will keep some folks away. The average renter does not usually need extended hours and will find the time to go to your site when the regular hours are posted.

The first thing to do to make your real estate property management staff the best that it can be is basic training, no, not push ups and sit ups. Rather, the basic training about the ins and outs of the self storage and rental property business. Accomplishing this will allow you to make certain your staff is well trained. There are many different companies out there that offer training. Doing some homework to make sure the training you are paying for fits your business will allow your training dollar to go farther. On-going training in sales and customer service will keep your staff the best it can be.

Real estate property management is a job that many people can do. You must have some customer service and field experience to be successful. A good balance of people skills and great selling techniques will go a long way in the real estate property management business. Make sure your business is up to date on their sales and service skills and your business will profit.


 
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