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Take advantage of e-mail in every possible way. It’s considered the main reason people go online, enabling them to communicate freely (and affordably) with anyone anywhere.
Marketers know that e-mail is a powerful marketing tool. Companies big and small can use it with their customers to provide information, up-sell more services, get new leads and invite them to buy once again.
Here are some tips for making e-mail work harder for you:
Build your e-mail list. Collect business cards at trade shows, attend events and get e-mail addresses of people who may need your product. You can also set up a “Register now” function, or a “Join our mailing list” link on your website that enables visitors to sign up for your newsletter or register to receive your e-book. Whatever they’re signing up for, deliver something of worth: interesting information or helpful tips, such as how to use security more effectively in their home or business. Make sure all the material relates to YOUR product.
Don’t become spam because of your list. Check out spamming rules so you ensure you don’t violate them. There shouldn’t be a problem if you build your own list or buy one from a broker. Purchased lists have been known to generate response rates of around 15%, so a good list is a valuable asset to you and your business.
Legally, unless you want to be part of the spamming nightmare, you must have valid lists (i.e. lists of permission-based e-mail addresses) to mail to.
Don’t become spam because you send to too many recipients at once. If you’re sending a text e-mail from your own account, send it to small portions of your list rather than to everyone at one time. Your recipients’ spam filters will often mark as spam any e-mails addressed to more than 15-20 people (some are less generous than that!). And be sure to “bcc” (or “blind carbon copy”) all of your recipients. If you don’t, everyone you e-mail to will be able to see the e-mail addresses of their fellow recipients – not the most secure feeling. If your e-mail account refuses to send the message without a name in the “To” field, simply put in your own e-mail address, but keep your intended recipients under “bcc.”
Don’t forget to include your e-mail signature in all e-mails you send. You want customers to be able to contact you and remember you!
Yes, e-mail is a great way to advertise, and if you read up on it, you’ll find solid ways to get a profitable response.
About the Author
Coach Gary, aka Gary Daw, is The Professional Sales Coach and author of
Coach Gary’s Guide to Sales Prospecting & Networking. He is also the Webmaster of
Source: ArticleTrader.com
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