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Using Kiosks to Improve Levels of Customer Service
By Mark Thomas Walters

The reason for the increased usage of kiosks comes down to two main factors - ease of use and convenience. Even people who are not very good with computers can use a self-service or information kiosk because it is simply a case of following the on-screen instructions. Most of them have touchscreens too - what could be easier? As for convenience, they fill in the gaps that employees cannot cover because they are overstretched with other duties. They mean that customers can receive service however busy employees are and whatever the time of day or night it is. So, would a kiosk be a worthwhile addition to your business? These are some possible ways that you could put one to use...

Hospitality: Why not welcome your guests, whether it be at a hotel, office or trade show, with an interactive display of what your business can do for them? As well as being able to find out where to go, they can also find out what times things are happening and whether they need to do anything in particular, such as signing in or contacting a certain person.

Directions: Kiosks are perfect for helping people find what they are looking for. Having an interactive map of your premises means that visitors can find out the directions that they need themselves, without having to bother employees. People actually find it easy to remember directions that they seen rather than heard, so it really is a win-win solution.


ATM: Retailers can provide ATMs to allow customers to get quickly get cash whilst they are shopping, which means that they are more likely to make purchases as they do not have to leave the store and come back again. Businesses can also benefit from installing one in their office, as employees will appreciate not having to waste their time going out to the bank on their lunch break or before / after work.

 
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