As promised in my last post, I want to share some important points for the audience that is waiting for you.  Yes, you have an audience waiting for you and in order to reach them you must first Want them.  The first of my 4W's is Want.

Now, don't misunderstand the concept here.  It is important to not be motivated by merely the money.  It is not about the wealth and notoriety,  you must truly Want to reach out to your audience to in turn fill your stadium.  It's impossible to reach out to your audience if you don't know what fuels you.  First determine what fuels you and then determine the Want your audience is experiencing and the Want you are experiencing.

Once you determine your Want, then you must Woo your audience.  Yes, Woo them!  How do you go about this?  Let's take a step back first.  Remember that your audience wants to be romanced, they want to build a relationship before they will do business with you.  Keeping this in mind, you can create squeeze pages and opt in pages for your audience to connect with you.  Sharing the 'real' you and connecting with your audience is very important.

Next you will want to Win them by offering quality services and products.  Your will respect you if you offer quality services and products and will refer others to you.  When others are referred, your audience will continue to grow, building your list.

Finally you must Wow them! Yes, Wow them, we all want to be wowed! To accomplish this you must give and provide your audience more than they expect.  Sharing your expertise is something that is not expected but is definitely appreciated.  We can't control our results but we can control our efforts.  Connecting with our audience is important. Understanding their needs and supplying them with support and help they need is essential.

How will you apply the 4W's in your business?