Communication is the process by which a communicator is able to communicate the message to the audience and the audience is able to completely assimilate the original context.

In communication there is a sender (the one who is delivering the message) and the receiver (to whom the message has been delivered). The message passes through an external environment.

Technically speaking, there are three processes to a communication viz. thought, encoding and decoding. First a thought or an idea generates in the mind, these thoughts and ideas are then encoded in verbal or textual form and these thoughts and ideas are finally decoded by the receiver.

If different receiver decodes the message differently, then the original texture takes a beating and everything looks hazy.

The message needs to be communicated in such a way that the receiver should be able to properly comprehend the actual meaning of the message.

Communication can be verbal or written. During verbal communication apart from the words the audience also takes note of the communicator's tone of voice, his body language, his hand gestures and his overall attitude-these all constitutes non-verbal communication.

Having proper eye-contact with the audience gives an impression that the speaker is giving lots of importance to the audience. Use of simple words, words which penetrates deep into the heart of the audience, creates a lasting impression in the receivers mind.

Proper variation in the tone of the voice as per the context of the message is very much desired; do not be too fast or too slow while speaking. Too fast a communication makes the audience misunderstand you, while if you are too slow then the audience will soon get bored and you will lose their attention.

Communication is a two way process, hence, feedback is an important ingredient of effective communication. The communicator should be earnest enough to know what actually the receiver feels about his message; and with all sincerity accept the verdict.

You might think you have used the best sentences, the best words, the best phrases but if the receiver fails to understand your 'best' then it's best to through your 'best' into the best dustbin.

There are certain barriers to communication which need to be taken into account; as its proper understanding may help the speaker to understand the audience in a much better way before he actually starts communicating.

Understanding the culture of the audience is of great importance, some gestures or some words may be unacceptable in certain culture.

Many times the audiences carry some pre-conceived idea about something which needs to be dealt with very carefully. It is only through proper communication that a leader is able to effectively lead.

While speaking, be warm, friendly and approachable; always carry an eye-catching smile on your face, speak lively, always use comfortable words, try to grab the attention of the audience by using some interesting quotes on leadership or phrases but never deviate from the original topic.

A leader should be able to properly lead his team by always giving the members the right direction, by always motivating them and by communicating properly with them.