Ok so you want to know how to convert sales leads, so let's get started. If I ask you "How is it even possible that you're not converting sales leads like you're supposed to?", there's a chance you will take that as a slightly hostile wording. However, if I ask you "I don't see how one can't convert like he or she is supposed to. Do you?", you'll feel a bit more comforted.
The thing is to bring things upon yourself instead of putting things on other people. Here, take a look. Compare these two:
"You should be making hundreds of thousands of dollars! You should know how to blog for profit but you don't!"
"I'll show you how to blog for profit! I'll make your life easier and your life will be much much better than it is right now!"
You see? People naturally feel less intimidated and comforted when you provide a personal connection. Your sales leads stay on your page long enough to read your golden text, your sales text. When you provide a personal experience, your targets know how other people feel about your product or service. When you don't, your targets know how they might feel about the product. That might employs great doubt and 80% of the time, they will run.
If you don't have the heart to create a personal experience, no problem. Get your friends to say something about one of their favorite possessions, and put that as a connection. Tricky, but it works. It has the exact same effect. So get to it! I just showed you how to convert sales leads!