According to a report in The New York Times, over 75% of internet viewers in the United States watched online videos on a regular basis! Video related content makes up more than half of the information on the ternet. Need further proof that people love video? YouTube! This website contains only online videos and it is the fourth most visited website in the world!

In this day of instant downloads, we are entering an exciting period when a single video clipping can influence millions of online viewers almost instantaneously. A viral video can earn you thousand of hits and make your business touch heights that you never dreamed of. It can improve your selling power and help you expand many times faster than you would if you were using traditional selling techniques.

By broadcasting a thought provoking message, a video invades the imagination of all the people who view it. From there, it travels by word of mouth to more and more number of viewers. Soon, it becomes a tidal wave that cannot be stopped.

As you can see, nothing else comes close to the persuasive capacity of a well designed video message.

But this does not mean that you slap a 10-minute video message on your website and you’ll automatically double or quadruple your conversion rate. Effective video communication is much more complex than a smiling face, a suave message and cheesy pictures.

Making an effective video is a complex, multidisciplinary art. It is not as simple as writing a blog post or posting a news article. The web viewer will give you only a few seconds before they decide to click away from your page, thus destroying the opportunity to do business with you. According to research, most viewers decide if they want to stay, within the first 7-10 seconds of your video. So, to attract business prospects, you have to make effective use of your opening seconds.

But that’s not all. Most advertising conglomerates use a number of neat tricks to attract viewers and convert them to hot prospects. Placing your link on the video at all times is one such trick. These tricks add up to create a snowballing effect that eventually leads the prospect to click through to your product.

Most users of the web already know what they want. Now-a-days nobody goes surfing in the old tedious style searching for the right products. So, you need to fire up the desire of the user to get what they are looking for in the least possible time and in the most cost-effective and time-efficient manner. Only then will they buy from you. Videos can help you do that.

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