Are your sales people trained and competent to successfully sell your products? Could additional training or skills improve their sales performance? Even the best sales men and women around the world only have a strike ratio in the order of 10%. That is 90% of people they intend on selling to actually end up walking away without a purchase. If you follow the simple process outlined here you may just increase your sales percentage. Now wouldn't that be nice?

1. Gain Rapport

Rapport starts before you even shake hands or begin talking. As you notice the person walking towards you, mimic their walk, if they sway their arms, sway yours, if they bob their head, bob yours. You may feel silly but isn't it worth it to improve your sales? When you finally get close enough you want to match their body movements. If they have a quirky gesture copy it, they will not notice and you will begin to develop a bond with the person.

2. Understand their buying Strategy.

Ask them questions about the last purchase they made. Now don't be overly overt about this, simply comment about something they are wearing and ask them a few questions about how they brought it. this will give you a feel to how they buy, they may be impulsive, they may need time to think about it, they may need the advice from someone else. Your job here, to improve your sales performance, is to listen carefully and understand what they do before they buy.

3. Meet their Strategy.

Once you have identified how your prospect decides on a purchase you need to deliver it to them. Don't try to change the way they do things, meet them at their side of the negotiation. If they need information, give it to them. It will only increase your sales performance. Ensure that they have everything that they need to make the sale before moving on to the next step.

4. Ask them to buy.

Once you have rapport, have identified their buying strategy and fed it back to them you are ready to close the sale. Simply ask them to purchase the product. Many sales people do not ask the question and their sales performance suffers because of this. Ask if the prospect would like to retain your services or take the product home today. Follow these simple steps and you will find increasing your sales performance is really that easy!