You think you're working hard? You better believe your competitors are working just as hard. Wouldn't you love to know what they are saying AND what is being said about them.
It's probably not your job to keep up with your competitors every move. Your product manager or someone on your marketing team is likely responsible for keeping you informed? But do they update you daily? If not, you're missing opportunities.
Here's 6 things you could be missing by not regularly listening in on your competitors:
- Your biggest competitor made a game-changing announcement. You know you are up against them in a couple of big deals. Are you prepared to answer to their announcement with the appropriate message?
- One of your HOT prospects has gone to the Twittersphere asking for feedback on your product/service vs. your competitor's. You have the opportunity to participate. How will you respond?
- A blog post from an analyst discusses how best to sell to a large enterprise you are targeting. You can definitely benefit from their tips. Do your competitors know these tips exist?
- A company you are targeting has hired a new decision maker. Do your competitors know?
- Your company (or your competitor) is mentioned in an article or blog post. Good or bad, don't you want to know what's being said? Your competitors definitely do.
- An industry analyst just released a new report and it is being picked up and redistributed by bloggers and other market leaders. Did you make it into the magic quadrant? And what's being said about those that did? Are there opportunities to leverage the new report? If so, you can count on your competitors striking soon.
How are you keeping up? Jump in and share.
