How to Evaluate Franchise Support
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I've narrowed my search down to three franchises. All of them promise great support. How can I get a better idea of what I'll really get from each of them?
That's a great question. One of the main ...
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An Introduction to Gift Voucher Printing
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Gift vouchers are a very powerful marketing and customer retention tool for retailers and service providers of all sizes, and they can be applied to a wide variety of situations, helping to improve ...
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Capture the Valuable Content in Your Head and Promote Yourself with this Simple Marketing Tip
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If you want to grow your business and position yourself as an expert in your industry, it's as simple as this: host teleseminars.
You've probably heard this before, but this is something that you t...
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Unique Marketing Challenges
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"Can you help me with my marketing?" Charles asked.
"Maybe. Maybe not," I replied.
Being a licensed financial adviser, Charles is under the close scrutiny of the financial institution he represent...
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How to Succeed Regardless of Market Conditions
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Why is it that in turbulent market times a select few still manage to excel while most others freeze with panic, scramble to stay alive or altogether surrender to the market conditions? The answer i...
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Where is Your Marketing Attention Focused?
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Not every product is meant for everyone. I know many companies are tempted to try to target as many people as possible in order to maximize profits, but they are probably going to get closer to maxi...
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Time for a Social Network Administrator
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How can I personally have an eight million person candidate database when many Fortune 500 companies have less than a million? Of course: it's the simple, exponential power of social networking site...
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Winning People Strategies of Wildly Profitable Companies
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As a CEO, business leader or entrepreneur, are you looking for a distinctive competitive advantage over your competition? Can you recruit valuable talent with minimal effort and retain your people o...
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On-the-Job Training That Works
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One day last week, while I was standing in line at a fast food restaurant, I observed the following interaction:
Rosa, who clearly was new to her job, was being given the following instructions by ...
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Staff Are Your Most Important Customers - If You Think Differently, Do Your Sums
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Those "Other" Customers
We all try desperately to retain good customers. We talk about "lifetime value" and their worth to us. If necessary, "serve 'em to death", as the old sales trainers used to ...
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